For one of my classes, my group was tasked with creating a creative advertising campaign for Bachman’s. We chose to target empty nesters and stick with the creative idea “Plants Aren’t Kids,” to emphasize that gardens can be a new pride and joy where kids once were. This campaign won two bronze pins at the 2024 Minnesota AdFed’s “The Show.”
Print Ads
Out of home
Experiential
Bachman’s baby bjorn holds gardening tools, rather than a child.
Social Ads
Bonnie Young 